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Job Title
Freelance Graphic Designer
Category
Corporate/Brand Design l Editorial Design
Company
HerbNJoy Walnut Creek is a cannabis delivery service that focuses on heath, wellness, and lifestyle.
Target Audience
Adults
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Design Problem
My objective for this freelance graphic design project was to update the HerbNJoy branding for the company's Walnut Creek delivery. I was hired to create a welcoming and informative brochure to be used at public events and informational panels to help spread awareness over HerbNJoy's delivery system and focus on health and wellness.
Design Process
I sketched out all my ideas, and worked to bring my sketches to life in InDesign. This project was a collaboration between myself and an author. My partner, Linda Rimac Colberg, wrote the copy for the project and I designed the brochure to compliment Linda's writing.
Design Solution
I chose professional colors to make the brand approachable for people interested in starting cannabis. The design had to fit with Linda's writing, and I designed the brochure with her copy in mind. Images and colors was needed to break up the paragraphs of text. The brochure had to be informative but not overwhelming.
Software
Adobe InDesign (layout), Adobe Illustrator (for graphics), Adobe Photoshop (photo retouching).
Project Sketches:
