Project Title
I RISE PRESS, Business System Design
Category
Corporate/Brand Design
Case Study
I Rise Press is a publishing company inspired by Maya Angelou that focuses on publishing Black authors with a special focus on female authors.
Target Audience
20–35-year-olds, college students to adults who are socially active, POC, intellectual young adults who read a lot
Design Problem
To create a company based off a famous historical person and design a corporate identity package for the company’s brand
Design Process
I researched Maya Angelou and created visual inspiration boards. I created the company and the company's adjectives. I designed the branding material and created posters and websites for a book signing event.
Design Solution
The main solutions I had to solve were how to make the branding material fit the company and how to designed it so they look like they’re for the same brand. I solved this by carefully choosing a color palette and made sure to use the company’s goals in all my design choices.
Software
Adobe Illustrator, Adobe InDesign
Project Sketches:
