Purely Essential Fruit & Vegetable Wash
Advertising l Ad Campaign
Purely Essential Fruit & Vegetable Wash Ad Campaign is for a vegetable wash company made up of a series of Caravaggio still life paintings with the fruit and vegetable wash containers edited into the scene.
Art history fans and adults who cook their own food, ages 30-50.
To design an ad campaign that edits real life products into three images using Photoshop editing tools.
I used layer masks on Purely Essential Fruit & Vegetable Wash containers and edited them with color balance, levels, and curves tool to match the colors of the painting. I added canvas texture over the containers as well to make it feel like they were part of the painting.
The main solution I had to work out was how to make the objects I edited into the images look like they were meant to be there. I solved this by editing with adjustment layers and texture effects and changed the light source of the objects to make sure it matched the light source in the original paintings.