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Project Title

Purely Essential Fruit & Vegetable Wash

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Category

Advertising l Ad Campaign

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Case Study

Purely Essential Fruit & Vegetable Wash Ad Campaign is for a vegetable wash company made up of a series of Caravaggio still life paintings with the fruit and vegetable wash containers edited into the scene. 

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Target Audience

Art history fans and adults who cook their own food, ages 30-50.

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Design Problem

To design an ad campaign that edits real life products into three images using Photoshop editing tools.

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Design Process

I used layer  masks on Purely Essential Fruit & Vegetable Wash containers and edited them with color balance, levels, and curves tool to match the colors of the painting. I added canvas texture over the containers as well to make it feel like they were part of the painting.

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Design Solution

The main solution I had to work out was how to make the objects I edited into the images look like they were meant to be there. I solved this by editing with adjustment layers and texture effects and changed the light source of the objects to make sure it matched the light source in the original paintings.

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Software

Adobe Photoshop

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© 2021 Juliet Lasky

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